the 2023 media landscape to current 2024/2025 trends.

Real-life drama was peaking. Following the massive success of sports and celebrity documentaries, platforms were leaning heavily into "human-interest" storytelling that bridged the gap between news and entertainment. Cinema in Transition: The Taylor Swift Effect

By October 2023, the line between "content creator" and "media mogul" had effectively vanished. On 23-10-11, TikTok and Instagram Reels were not just supplementary to popular media; they were the primary drivers of it.