1. The "Live" Revolution: Global Streams and Virtual Countdowns

The most engaged-with content on 24 12 31 won't just be about the night itself, but the 364 days that preceded it.

Music is the heartbeat of 24 12 31. This year, the trending audio is dominated by two extremes: and Nostalgic Throwbacks .

Silver, chrome, and "liquid metal" fabrics are the top-trending outfit searches.

Expect major influencers to host "Get Ready With Me" (GRWM) marathons leading up to midnight.

Here is everything you need to know about the entertainment landscape and the content trending as we head into 2025.

24 12 31: The Ultimate Guide to New Year’s Eve Entertainment and Trending Content

The traditional ball drop in Times Square remains a staple, but 2024 has seen a massive shift toward .

Following the massive success of global stadium tours this year, expect "Year in Review" mashups featuring the top hits of 2024 to dominate Spotify and Apple Music playlists.