Detailed analysis of B2B, B2C, and emerging M-commerce (mobile commerce) frameworks.
For students and professionals navigating the rapidly evolving digital landscape, by P.T. Joseph, S.J. , serves as a cornerstone text. This comprehensive guide, published by PHI Learning , bridges the gap between global e-commerce theories and the unique market dynamics of the Indian subcontinent. Book Overview and Core Themes
Strategies for identifying web presence goals, one-to-one marketing, and maintaining customer relationships through data mining.
The text is structured to provide a solid foundation for undergraduate and postgraduate students in management, commerce, and computer applications. It moves beyond basic definitions, focusing on the strategic, technological, and legal frameworks essential for building successful e-commerce applications. Key themes explored in the latest editions include:
Deep dives into the World Wide Web, Internet standards , and website design essentials.
Critical coverage of firewalls, digital signatures, network security , and diverse online payment systems. Chapter Breakdown
The book is typically organized into 13 comprehensive chapters: e-commerce : an indian perspective - Amazon.in
Unique case studies on Indian corporations like ITC's eChoupal , Asian Paints , and ICICI Bank , illustrating both success and failure in the local market.
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Current version:
Requires:
Pricing: FREE | Professional: $
One time purchase. No monthly charges.** Detailed analysis of B2B, B2C, and emerging M-commerce
PRO available with In-App purchase or on our site
Detailed analysis of B2B, B2C, and emerging M-commerce (mobile commerce) frameworks.
For students and professionals navigating the rapidly evolving digital landscape, by P.T. Joseph, S.J. , serves as a cornerstone text. This comprehensive guide, published by PHI Learning , bridges the gap between global e-commerce theories and the unique market dynamics of the Indian subcontinent. Book Overview and Core Themes
Strategies for identifying web presence goals, one-to-one marketing, and maintaining customer relationships through data mining.
The text is structured to provide a solid foundation for undergraduate and postgraduate students in management, commerce, and computer applications. It moves beyond basic definitions, focusing on the strategic, technological, and legal frameworks essential for building successful e-commerce applications. Key themes explored in the latest editions include:
Deep dives into the World Wide Web, Internet standards , and website design essentials.
Critical coverage of firewalls, digital signatures, network security , and diverse online payment systems. Chapter Breakdown
The book is typically organized into 13 comprehensive chapters: e-commerce : an indian perspective - Amazon.in
Unique case studies on Indian corporations like ITC's eChoupal , Asian Paints , and ICICI Bank , illustrating both success and failure in the local market.
