: Marketing is about building a lasting relationship with prospects by helping them achieve results before they ever buy from you.
Eben Pagan distinguishes between traditional "big company" marketing and effective entrepreneurial marketing. While large corporations focus on "getting their name out there" (branding), Pagan argues that small and medium businesses must focus on getting the customer's name "in here"—meaning your interest list. eben pagan marketing step by step pdf 26 better
: You must be willing to step outside your comfort zone and move past the fear of rejection or "pushing" people. : Marketing is about building a lasting relationship
: You must identify the specific pains, desires, and "emotional hot buttons" that drive your customer's behavior. eben pagan marketing step by step pdf 26 better