This was the peak of the "Unicorn and Mermaid" craze. Invitations featured holographic finishes, glitter textures, and pastel watercolor palettes. Hand-lettered fonts became a staple, making every invite feel like a piece of custom art.
Short, 15-second video clips of the birthday girl inviting her friends became a viral trend on social media platforms. Legacy of the 2018–2021 Style invitation girl 2018 2021
During this four-year window, several distinct design movements dominated the "Invitation Girl" market: This was the peak of the "Unicorn and Mermaid" craze
I can provide for your event once I know the vibe you're going for! Short, 15-second video clips of the birthday girl
The "hero" graphic—be it a hand-painted watercolor animal or a bold geometric pattern—sets the tone. Between 2018 and 2021, there was a heavy emphasis on "Instagrammable" designs that guests would want to photograph and share. 2. Clear Typography
Featuring butterflies, floral wreaths, and delicate fairies.
As events moved outdoors due to global shifts, the "Wild One" or "Boho Rainbow" themes took over. Muted earth tones—think terracotta, sage green, and mustard yellow—replaced the bright pinks of previous years.