Do not click on shortened URLs (like bit.ly or tinyurl) from unknown accounts claiming to have "leaked" content.
Clicking on "fixed" or "full video" links from unverified sources can lead to the installation of malicious software on your device. The Human Cost: Privacy and Ethics
By using high-volume search terms, they push their profiles to the top of search results.
This article addresses the viral nature of sensationalist social media trends and the importance of digital literacy and privacy.