23-12-18: The Defining Era of the Video Content Creator Career
By late December 2018, the digital world was in a state of flux. The "Adpocalypse" of previous years had settled, giving way to a more professional, business-oriented approach to making videos. On December 23, 2018, creators weren't just "vloggers"—they were becoming media moguls. 1. The Diversification of Income Streams manyvids 23 12 18 baby nicols and johnny sins c work
ByteDance had recently merged Musical.ly into TikTok (August 2018). By December, the platform was beginning its meteoric rise, forcing creators to rethink short-form vertical storytelling. 23-12-18: The Defining Era of the Video Content