Virgil Abloh began steering the brand away from pure streetwear, introducing "Tornado" prints and more tailored silhouettes, signaling the end of the "hoodie era."
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Content started shifting toward "thrifting hauls" and "closet decluttering," reflecting a growing consciousness about fast fashion's impact. Virgil Abloh began steering the brand away from
Influencers and editors were frequently captured in "head-to-toe" monochrome, particularly in shades of oat, camel, and slate grey. particularly in shades of oat
High-shine leather trenches and trousers were the "it" items for the season.