Focus on product management, brand equity, and pricing.
Dr. Saxena’s work is highly regarded because it shifts from North American-centric models to localized Indian solutions. It provides a scientific approach to identifying customer preferences and buying behavior through research, which is essential for customer acquisition and retention in a diverse market. Marketing Management, 6th Edition - Rajan Saxena
Understanding Rajan Saxena's Marketing Management : A Guide for the Indian Context rajan saxena marketing management pdf46 hot
Detailed exploration of marketing research , consumer behavior, and segmentation/targeting .
The latest revision focuses on the "new economy" and the impact of digital transformation : Focus on product management, brand equity, and pricing
Covers promotion decisions, distribution management, and sales force management.
Content is tagged with specific learning objectives (LO) to ensure practical application. It provides a scientific approach to identifying customer
Strategies for growth and maintaining an edge in competitive landscapes.
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