The 2022 guidelines build upon the significant 2017 refresh, moving away from 3D skeuomorphic designs toward a "digital-first" 2D aesthetic. Vodafone - Behance
The represent a strategic pivot from a traditional telecommunications provider (TelCo) to a forward-thinking technology communications company (TechCo). Central to this evolution is the "Together we can" positioning, which emphasizes how the partnership between human spirit and technology can solve global challenges. The Visual Identity System vodafone brand guidelines 2022 pdf