The platform has restructured its library into different tiers to cater to diverse audiences:
: To address slow streaming and buffering issues, the app allows users to manually select video quality based on their available data speed. xx ullu extra quality
As of late 2025 and early 2026, the status of Ullu in India has become highly restrictive due to government intervention: The platform has restructured its library into different
: On July 25, 2025 , the Indian government officially banned Ullu and 24 other OTT platforms for allegedly distributing obscene and sexually explicit content that violated the Information Technology Act, 2000 . This allowed users to switch to "Censored Movie
: Before the ban, Ullu launched a "2.0" version featuring a censor filter . This allowed users to switch to "Censored Movie Programming," which edited out adult content, violence, and abusive language to make the app more family-friendly.